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Fruit by the foot

Fruit Roll-Ups is a brand of fruit snack that debuted fruit by the foot grocery stores across America in 1983. It is a flat, pectin-based, fruit-flavored snack rolled into a tube, spread on a backing sheet of cellophane to prevent the product from sticking to itself. Fruit Roll-Ups are manufactured by General Mills and distributed under the Betty Crocker brand in the American market and under the Uncle Tobys brand in Australia.

Fruit Corners Fruit Roll-Ups were heavily marketed on television in America throughout the early 1980s. Most spots featured the tag line “Fruit Corners Fruit Roll-Ups: Real fruit and fun, rolled up in one. Later spots featured children innovating in the “Fruit Roll-Up Fun Factory”. The overall marketing theme is that parents can feed their children “fun” processed foods that are based on real fruit.

Studies of American mothers have shown that the mothers are surprised at how sweet Fruit Roll-Ups are and how little fruit is present in them. General Mills’ research for the product began in 1975. Joray Fruit Rolls are a round, fruit leather product from New York that predates Fruit Roll-Ups. Fruit Roll-Ups have a more rubbery texture than the natural rolls and though were originally round in shape, they are now shaped like a parallelogram. Fruit Roll-Ups have featured variants on the original plain sheets such as punch out shapes on the rolls and temporary tattoos for tongues and formerly on skin.

Betty Crocker sells Fruit Roll-Ups in single-flavor boxes and flavor variety packs. Percentages are roughly approximated using US recommendations for adults. The main ingredient is sugar, and Fruit Roll-Ups contain five different types of sugar: sugar from pear juice concentrate, corn syrup, dried corn syrup, sugar, and a small amount of dextrose. In 2011, the Center for Science in the Public Interest sued General Mills over Fruit Roll-Ups, saying that their packaging and marketing was misleading because it presented the product as a nutritious, healthful, fruit-filled snack, despite having approximately the same nutritional profile as gummy bear candies. The Little-Known History of Fruit Roll-Ups”. Candy: A Century of Panic and Pleasure. General Mills settles claim over Fruit Roll-Ups label”.

Wooden FGE reefer car at the Railroad Museum of Pennsylvania. Armour and Company’s private refrigerator car line. Its customers complained they were overcharged. FGE car showing CSXT marking to the left. Loading ice into FGE cars for shipping north. The company is now controlled by the CSX Corporation.

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